Award Divisions

A Divisions: Total B2B Campaigns
Each entry must be a coordinated business campaign created to support products, services, a division or a company. Entries must include at least three of the following elements: Magazine advertisements Sales literature Direct marketing Sales promotion/merchandising material Public relations Trade show Newspaper advertisements Radio advertising Outdoor advertising TV advertising
A1	Total B2B Campaigns for which production and media costs exceeded $500,000 during a 12-month period.
A2	Total B2B Campaigns with production and media costs under $500,000 during a 12-month period.

B Divisions: B2B Advertising Campaigns
Campaigns must support products, a division or a company. All ads must have a common objective, audience and strategy. Entries must include at least two representative advertisements and may be submitted in the following categories:
B3	Print ad campaigns (fractional, full-page or spreads) of at least three ads.
B4	TV, radio or outdoor campaigns of at least three ads.
	NEW THIS YEAR!
B5	Pay-Per-Click campaigns, contextual ad campaigns, banner ad campaigns or Rich Media ad campaigns.
	NEW THIS YEAR!

C Divisions: Single B2B Advertisements
Individual advertisements of any size may be entered in the following categories:
C6	Print ad (fractional, full-page or spread)
C7	TV, Radio or Outdoor
	NEW THIS YEAR!
C8	Pay-Per-Click, contextual ad, banner ad or Rich Media ad
	NEW THIS YEAR!

D Divisions: Public Relations
Coordinated B2B public relations must support products, a division or a company, and may include the following: Clippings of print/Internet press coverage Video segments of broadcast coverage Media relations campaign results Press release(s) Published full-length articles Technical or features article writing Application stories (case histories) Press conferences or media tours Tradeshow-media relations Analyst relations results/briefings Media kits New product introductions/announcements Community relations efforts Investor relations communications
D 9	Public relations campaign (four or more elements).
D10	Single PR effort (PR pitch, tradeshow-media relations, press conference, speaking engagement, media tour, etc.)
D11	Special Events (press tours, press conferences, trade shows, industry events, sales meetings, dealer events, etc.)
	NEW THIS YEAR!

E Divisions: Trade Show Marketing and Exhibits
Submit one or more digital images or video of an exhibit to show how it fulfilled its mission, as well as floor plan of the exhibit. These comprise a single entry for each exhibit. Entries that may be submitted include: Island or peninsula exhibit Inline exhibit Showrooms Trade show marketing program Merchandising or point-of-purchase display
E12	Trade Show Marketing and Exhibits for which design, production & promotion exceeded $100,000.
E13	Trade Show Marketing and Exhibits for which design, production & promotion were at or under $100,000.

F14 Division: B2B Collateral Material / Product Literature Campaign
Campaigns must support products, a division or a company. Entries must include at least three representative pieces and may be submitted in the following categories: Promotional materials Brochures Sales aids Product/Service literature Catalogs Folders

G Divisions: Single B2B Product Literature / Collateral Material
Includes promotional literature supporting a single product or group of products.
G15	Corporate Capability Brochure
G16	Product-specific or service-specific printed brochure or catalog.
G17	White Paper
	NEW THIS YEAR!

H Divisions: B2B Direct Mail
B2B direct mail must support products, a division or a company.
H18	Campaigns or two or more mailings, flat or dimensional.
H19	Single printed mailing piece, flat or dimensional.

Any number of colors and format.

J Divisions: B2B Promotional Product Materials
Any number of colors and formats.
J21	Product packaging or design.
J22	Printed materials, posters, calendars, incentives, sales and reseller kits.
J23	Point of Purchase Materials
J24	Podcasts or Webcasts
	NEW THIS YEAR!

K Divisions: Web Sites
URL and statement of B2B objectives must be submitted electronically via the online entry form. Web sites must have been completed within a twelve month period per each budget amount.
K25	Web sites produced for less than $25,000
K26	Web sites produced between $25,001 and $50,000.
K27	Web sites exceeding $50,000.

L Divisions: B2B Online Communications
Entries must be submitted either as a Web link or a link to an FTP site for viewing. The program should either run automatically upon opening or provide clear instructions on how to run the program. If a program does not run, or the link fails to work, it will not be judged. Entries may be submitted in the following B2B categories:
L28	Lead Generation Campaign: at least 2 pieces (banner ad, eNewsletter, email, digital communication) plus landing page or microsite.
L29	Online Branding Campaign: must include at least three pieces.
	NEW THIS YEAR!
L30	Online Customer Retention/Penetration Campaign (incremental sales from existing customer). Must include at least three pieces.
	NEW THIS YEAR!
L31	Single Online Communication (banner ad, enewsletter, email or other digital communication).
	NEW THIS YEAR!
L32	Podcasts or Webcasts
	NEW THIS YEAR!

Internet-based media that has the ability to interact among social networks. Must have a B2B focus and allow audience to socially interact / participate in order to be eligible. Entries to be submitted as a Web link or link to an FTP site for viewing. The program should either run automatically upon opening or provide clear instructions on how to run the program. If a program does not run, or the link fails to work, it will not be judged. Entries can include:

Webinars
Blogs
Twitter
Wiki
Facebook
MySpace
RSS
Other new social media – as long as it is a legitimate B2B resource

NEW THIS YEAR!

N Divisions: Multimedia/Computer-based Presentations
Entries may include Powerpoint and must run automatically upon opening or provide clear instructions on how to run the presentation. If presentation does not run, or the link fails to work, it will not be judged. Entries may be submitted in the following B2B categories: Corporate capability presentation Sales/marketing presentation Training presentation
N34	Sales, product or corporate promotion presentation
N35	Training Presentation

O Divisions: External Magazines / Newsletters
Publications aimed at business audiences. Entries may not be consumer-focused. Two or more issues of newsletters or magazines created on behalf of a client for their internal or external audience must be submitted.
O36	External Magazine
O37	External Newsletter

Campaign or activities that introduce a new product to the B2B marketplace. Launch campaign must include at least three samples of tactics with a common objective, audience and strategy. Entries may be submitted from the following:

Logo
Product literature
Print advertisement
Online advertising
Public Relations
Web site
Direct Marketing

NEW THIS YEAR!

Q Divisions: Branding or Rebranding
Campaign or activities that differentiate a company from its competition. Each entry must include at least three of the following elements and include digital samples: Logo Mailing label Letterhead / envelope Business card Note card / envelope Web site design Brochures / Collateral Tradeshow Exhibit NEW THIS YEAR!
Q39	Corporate Branding Campaign
	Branding activities that promote a company / corporation.
Q40	Product Branding Campaign
	Branding activities that promote a product or product line.
Q41	Corporate Identification Program
	Branding activities that showcase a company's / corporation's identity (logo, symbol or signature).

R42 Division: Photography
Submit digital photograph or example of the image as used in B2B material. Black-and-white photography Color photography Computer art - Computer-enhanced photography

S43 Division: Services Performed or Produced for Non-profit Organizations
This category recognizes the community service of B2B agencies and advertisers. Entries that may be submitted include: Complete advertising campaign Individual advertisements Literature/printed materials Identity - logos/letterhead Direct mail

T44 Division: Self Promotion
Company’s self-promotional advertising, direct marketing or other communications. Entries that may be submitted include: Shoestring budget In-house created internal newsletters Potpourri(direct mail, kits, etc.) Outdoor Advertising Radio or TV Advertising Online Advertising Website

U Divisions: Video Production
Entries must be submitted either as a Web link or a link to an FTP site for viewing. The video should either run automatically upon opening or provide clear instructions on how to run the video. If video does not run, or the link fails to work, it will not be judged. Entries may be submitted in the following B2B categories: Corporate capability videos Sales/marketing videos Training videos
U45	Online production video (including Flash movie / Flash demo)
U46	Sales, product or corporate promotion video