The Rules
No Boards to Submit. It's paperless and easy.
Who can enter
Anyone involved in business-to-business marketing communications. Entries
may be submitted by any corporation, advertiser, advertising agency,
art studio, printer, or any other supplier that prepares or produces
materials intended to sell the products or services of a business to
another business. You need not be a member of BMA to enter.
What to enter
Entries must have been produced or appeared for the first time in 2009.
However, we will also accept entries that appeared for the first time
or were session.produced by the entry deadline of February 15, 2010. View the divisions page
to learn more.
When to enter
Information for each entry must be submitted through this website by
midnight on February 15, 2010. All entries must be submitted online.
How to enter
Click here to create an account to begin the submission process. Once
you've created an account, click on "Create new entry" to fill
out the descriptive entry forms and attach the appropriate files.
You may enter a piece in more than one
division, although entry fees must be paid for each division entered
in order for your entry to be judged in that division. Entering a piece
in more than one division increases your odds of winning.
Once your account has been set up, SIGN
IN to create and update your entries. Entries, both paid and
unpaid, may be modified until the All Entries Complete deadline.
Entry fees
BMA members — $65 per entry
Non-members — $75 per entry
Fees must be paid at the time of entry through PayPal. All entries must
be accompanied by an entry fee.
Preparing your entries
All entries must be submitted online. All entry content must be submitted
online. Content included in your entry must conform to the following
specifications:
Entry criteria (each criteria
summary accounts for 25% of the total possible score):
- Selling proposition / objectives
- Target audience
- Strategy
- Results
PDF files:
- Unlimited number of PDF files with content description
- Maximum size: 2MB each
- Recommended resolution: Smallest size for Internet viewing
Web links:
- Unlimited number of web links with content description
Judging
The BMA Awards Committee will appoint a panel of impartial judges from
corporate advertising management and agencies from all over the country.
Judging will be based on how well each entry accomplished its stated
objectives and will include an assessment of communications strategy
and creative/production values. Judges may eliminate any entry that does
now conform to the BMA Code of Ethics or the rules of the competition.
Judges' decisions will be final.
Awards
The judges dedicate their time and talents to participate in a rigorous
process of judging the contest entries and selecting award recipients.
Each entry is independently reviewed by each judge and scored in four
divisions:
- Creativity
- Production
- Selling Proposition
- Results
Each judge can award up to 25 points in each division for a possible
total of 100 points. Once the total scores of all the judges are averaged
for a total cumulative score, the judges reconvene to determine the award
winners. To qualify for a Bell Award, an entry must earn the
highest score in the division. To qualify for an Excellence
Award, an entry must earn at least 85 percent of the score of the
Bell Award winner in that division.
The Bell ringer Best of Show Award will be conferred
upon the entry considered by the judges to be the most outstanding example
of advertising/marketing communication excellence.
The BMA Awards Committee
may change the division in which an entry is judged if they determine
that the entry has been submitted in an incorrect Division.
All winning entries will be revealed the night of the program. Two copies
of each award will be presented for each winning entry. Additional copies
of awards may be purchased after the awards presentation.
Rights of reproduction
The Chapter reserves the right to reproduce any entry and to quote from
the accompanying statement of objectives.
Any questions? Please contact Siobhan
Marks.
